Who We Are

About Click iGaming

Bringing over 20 years of experience in online gambling, helping operators and affiliates increase FTDs and revenue through SEO.

How It All Began

Our Story

The iGaming industry is experiencing rapid growth. Emerging markets, new players and internet innovation are fueling change and expansion.
‍
For iGaming sites, SEO presents a major opportunity to increase player acquisition and revenue —provided the right strategies are used.
While iGaming sites promise lucrative concerns, the market is challenging and hyper competitive. Tight regulations, expensive advertisement costs and evolving tech mean it is hard for sites to navigate and succeed. To get competitive advantage, market players must be open to change, spend before getting returns on investment, and be fluid enough to adopt disruptive technologies.
We created Click iGaming in 2020, as a result of a strategic merger between two leading iGaming SEO agencies in the UK and UAE.
‍
Today, SEO can’t be a copy and paste of traditional tactics. It requires real authority, niche profiling and your finger to be on the pulse of change.
Our team is made up of former in-house iGaming SEOs, and agency SEOs. We understand first hand how frustrating it can be to work with underperforming SEO agencies, spammy link builders and partners who don’t manage expectations.
‍
Fast forward to 2025 and we are privileged to work with many of the best performing casino and sportsbook domains in the world.

Our Mission

Helping Gambling
Brands Win with SEO

With countless SEO agencies offering their services to iGaming sites, we understand it can be to distinguish the good from the bad.
‍
Our vision remains clear: a sole focus on iGaming. A burning desire to help make our clients lives easier, not more difficult. As well as a genuine commitment to always be learning and thinking forward with new SEO tactics.
‍
Rather than relying on outdated or “spammy” tactics, we focus on data, innovation and authentic strategies that deliver real, long-term success.

Network Connections

Click iGaming has an extensive network of industry connections. Beyond helping brands expand in global markets, we use these relationships to unlock new opportunities for our clients.

Industry Experience

Our deep industry knowledge, data-driven approach, and sharp focus on the key KPIs that matter most in iGaming allow us to maximize organic traffic growth for our clients.

Global Reach

We help clients extend their reach beyond local markets, expanding into national and international audiences. By tapping into new traffic sources, potential customers, and revenue streams, we leverage strategic and data-driven International SEO to drive sustainable growth.

our Team

The Experts Behind Click iGaming

We are a dedicated team of iGaming and SEO professionals with a passion for helping iGaming brands grow.

Josh Yates

Commercial Director

I'm primarily focused on finding clients we can add genuine value to, whilst making sure Click is the right fit for our clients too.
‍
Gambling SEO is saturated. In my opinion, managing expectations is so important. Many affiliates and operators have had their fingers burned by agencies 'guaranteeing' super-quick first place rankings and traffic. The fact is in 99% of cases they can’t deliver it.

Managing expectations allows us to establish great relationships and deliver long term results for our clients. It’s worth mentioning that this approach and the great team in front of me means we’re working with two of the top five gambling affiliate groups in the world.
‍
When i’m not working, i’m a dog dad to Milo and Bruno who make my life heaven and hell.

James Meadowcroft

SEO Manager

My passion lies in optimizing on-page SEO to help my clients rank higher. In recent years items like user experience and expert on-page content have become more important in Google's algorithm, optimising these can really gain significant competitive advantage.
‍
Throughout my 10 year career in gaming SEO, I've first hand experience of the crazy challenges and opportunities in this industry. I’d argue it’s one of - if not the most - dynamic industries going but it keeps things interesting.
‍
Outside of work, I'm a crypto enthusiast and cat lover (don’t judge).

Andy Walker

Head of Outreach

Hello Dear,
‍
I am Andy. I'm providing guest posting on high quality websites. Here are some websites please check it out.”
‍
Only teasing. Having helped casino and sports betting sites build links in global markets for nearly 8 years, I've seen it all (not to mention receiving 100,000 emails like the one above). In 2025, Google is once again all about authority and your site's link profile is the most important ranking factor. I’ve experience in helping some of the world's leading gambling sites secure links across Europe, the Americas, Asia and Africa. But more importantly, we place the right sort of links that build genuine authority within the industry. I pride myself on being the complete opposite of those spammy link builders. I like to build trust with my clients by working hard, being honest and making their lives easier.
‍
When I'm not at work, I'm a season ticket holder at Man United, just so I can watch the great empire crumble before my eyes.

In the News

Featured in the iGaming Industry

Expert Agency in the Spotlight

Our team brings years of experience working with iGaming brands and stays on top of the latest industry trends and best practices. You may have come across our insights in industry publications or seen us featured in the news.

WORK with us

Interested in discovering if your SEO can acquire players?

Whether it’s what you want to hear or not, our team deliver no-bs feedback so your time and budget is used effectively