Click’s link-building for iGaming is trusted by leading affiliates and operators. We analyse all sites to avoid bad investments, focusing instead on high-quality sites. All delivered through a smooth, efficient process so you can trust us to hit targets.
Top casino and sports betting sites trust our link-building service.
We source white-hat links from reputable websites that accept gambling backlinks, with prices ranging from $200 to $2,000—quality and velocity matters. With 20+ years of experience, our vast global network ensures regular links from relevant and high performing sites.
Our people - from iGaming backgrounds - eliminate the hassles associated with other agencies, saving clients headaches, time and budget
Our PR link-building service connects online casinos and gambling sites with journalists and influencers in the iGaming industry.
We craft newsworthy content and pitch it to top media outlets, earning high-quality backlinks and positive coverage. Beyond links, our approach boosts brand awareness, reaches new markets, positions brands as industry leaders, and drives engagement.
Given the industry's strict regulations, we take a strategic, compliant approach to ensure every campaign aligns with legal standards while maximizing impact.
There's a common belief that paying for links is bad, but in reality, 99% of top-ranking gambling sites still do it.
When done right, buying backlinks signals trust to Google, improving rankings. However, it's crucial to mix paid links with earned organic ones. Organic links, gained naturally through high-quality, data-driven content, are a powerful trust signal. Click’snetwork of publishers helps distribute this content to top media outlets.
While earning links in the gambling industry can be challenging due to ethical concerns, it's not impossible. With the right PR contacts, gambling brands have secured links from major publications like The Daily Mailand The Sun.
For the best results, we recommend a balanced strategy—combining both paid and organic link-building.
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Sustainable Rankings: We deeply analyze sites to build a long-term, stablelink profile.
High-Quality Links: Every site is rigorously vetted for relevance and reputation
White Hat Strategy: No spam or unethical practices—only safe, penalty-freelinks.
Data-Driven Approach: We track results and provide regular reports to refine strategies.
Our commitment to quality and innovation ensures the best results for our clients.
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Casino link building is the process of acquiring backlinks from external websites to boost an online casino’s SEO. Quality casino links enhance domain authority, increase organic and referral traffic, and improve brand visibility.Since casino backlinks are a key ranking factor, search engines see gambling sites with strong links as authoritative and trustworthy. This helps improve rankings for relevant keywords, driving more traffic and conversions. Effective casino link building is essential for long-term SEO success in the gambling industry.
Casino link building is the process of acquiring backlinks to an online casino site, a crucial ranking factor for search engines. Quality casino links boost organic and referral traffic while increasing brand visibility.
Effective gambling link building strategies include guest blogging, directory listings, social media outreach, broken link building, and press releases. For long-term SEO success, focus on white-hat casino link building by securing contextual links from high-quality, niche-relevant websites.
The cost of casino link building varies widely based on factors like link quality, domain authority, and the website’s niche relevance. Since the gambling link building industry is highly competitive, many casino backlinks are paid, with prices ranging from $100 to $5,000+ per link.
Common paid methods include guest post placements, directory listings, and sponsored content. However, high-quality casino links can also be earned through white-hat strategies like content marketing and relationship building.
It's crucial to balance paid and organic links, as excessive paid link-building can lead to search engine penalties. For sustainable casino SEO, focus on acquiring backlinks from authoritative, niche-relevant websites.
In 2025 Gambling link building is once again the most important crucial factor in improving a casino website’s search engine rankings, domain authority, and traffic. In the competitive online gambling industry, acquiring high-quality casino links can make a significant difference in visibility and conversions.
Rather than focusing on quantity, prioritize casino backlinks from authoritative, relevant websites. A single high-quality link holds more value than multiple low-quality ones. Effective casino link building strategies include guest blogging, directory submissions, social media engagement, broken link building, and press releases.
A strong backlink profile built through white-hat gambling link building helps establish credibility, improve rankings, and attract more players.
Yes, casino link building is worth it if you want to improve search rankings, boost organic traffic, and enhance brand visibility. High-quality casino backlinks help increase website authority, credibility, and referral traffic, making them a crucial part of any gambling SEO strategy.However, gambling link building can be time-consuming and costly, especially when acquiring high-quality links. Poorly executed or black-hat strategies can also lead to search engine penalties.When done correctly, casino link building is a valuable long-term investment that improves rankings and attracts more players. To maximize results, focus on acquiring high-quality, niche-relevant links through white-hat SEO techniques.
The cost of casino link building varies based on link quality, website authority, and industry competition. On average, casino backlinks range from $200 to $2,000 per link.
Key pricing factors include:
- Link quality – High-authority sites charge more.
- Website size & reputation – Larger, well-known sites demand higher fees.
- Industry competition – Gambling is a competitive niche, increasing costs.
To get the best value for casino links, compare providers, negotiate pricing, build relationships with reputable websites, and leverage guest blogging and social media. Investing in high-quality gambling link building ensures long-term SEO success and improved search rankings.
Yes, casino link building is still effective in 2025. Casino backlinks remain a key ranking factor, helping gambling sites improve visibility, traffic, and authority.
However, outdated black-hat tactics like link spam and low-quality paid links no longer work and can lead to penalties. Today, successful gambling link building focuses on high-quality content, natural outreach, guest blogging, and social media promotion.
For long-term success, invest in white-hat casino link building by creating valuable content, building relationships, and earning links from reputable, niche-relevant websites. Quality links drive better rankings and sustainable SEO growth.
Whether it’s what you want to hear or not, our team deliver no-bs feedback so your time and budget is used effectively
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