May 8, 2025
Does Domain Authority Matter in SEO?
What is Domain Authority? what does it actually mean for iGaming sites? And should you be prioritising it in your SEO strategy?
We’ve led in-house SEO for top casino and betting brands, driving global traffic and player growth. With 11+ years of experience and deep iGaming expertise, Click iGaming doesn’t just talk SEO—we deliver it.
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We optimize your casino site to meet Google’s standards and enhance player experience. From fast load speeds to personalized user flows, we go beyond basic SEO. With smart technical fixes, clear content, and features like filters and comparison tools, we help you boost rankings, conversions, and player acquisition.
Want to boost your gambling site's visibility? We focus on SEO for all gambling sites - casinos, sports betting, crypto betting and more.Our team develops strategies to attract organic traffic and give you an edge. We research keywords, help with content, and improve site structure. We also build quality backlinks through PR campaigns to boost your site's credibility with Google.
Need better backlinks for your gambling site? We help casinos and sportsbooks improve their search rankings through targeted link-building. Our team handles everything - casino links, gambling outreach, content creation, guest blogging, and backlink analysis. Our global network connects you with trusted publications for organic links, using effective PR tools to build your online presence.
Need SEO help but have your own team? Our casino SEO consultants can provide expert guidance for sports betting or casino sites. We offer specialized consulting that gives you access to our online casino SEO expertise. We provide recommendations that your team can implement independently.
Our casino and gambling SEO experts who worked at global operators and affiliates are ready to audit your site. We'll give you a straightforward evaluation of your SEO strategy and execution. Our process covers keywords, industry content, casino links, player experience, and technical factors. Many casinos rely on outdated strategies from a decade ago, but Google keeps changing. Copy-paste approaches won't cut it anymore-they actually hurt your rankings. Our audit will show you how to outperform competitors.
Want more players? Our content services for online casinos boost brand awareness and SEO rankings with material that works for both Google and players. We create your content strategy, then develop unique, engaging content optimized for E-E-A-T and search engines. We also help build quality backlinks to improve trust and rankings.
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Attracting the right players to your gambling site naturally leads to more betting activity.Good SEO also reduces churn by giving players the experience, content, and games they're actually looking for.
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Using our global gambling experience, we tailor your approach to niche markets—leveraging relationships with global publishers, translating content, optimizing local keywords, building local links, and ensuring compliance with local laws.
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Boosting your search rankings builds brand awareness with the right audience, helping you compete and attract more potential customers.
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We use SEO tools to analyze player profiles and track which pages and games attract different audiences. With insights from Google Analytics—like game preferences, deposit amounts, and withdrawal rates—we help you craft data-driven campaigns that resonate with players.
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Click ensures your online casino meets legal and regulatory requirements in every market you operate in
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SEO research helps you understand the advertising rules for your gambling site, ensuring your ads comply and avoid suspension or bans
We are a dedicated team of iGaming and SEO professionals with a passion for helping iGaming brands grow.
I'm primarily focused on finding clients we can add genuine value to, whilst making sure Click is the right fit for our clients too.
Gambling SEO is saturated. In my opinion, managing expectations is so important. Many affiliates and operators have had their fingers burned by agencies 'guaranteeing' super-quick first place rankings and traffic. The fact is in 99% of cases they can’t deliver it.
Managing expectations allows us to establish great relationships and deliver long term results for our clients. It’s worth mentioning that this approach and the great team in front of me means we’re working with two of the top five gambling affiliate groups in the world.
When i’m not working, i’m a dog dad to Milo and Bruno who make my life heaven and hell.
My passion lies in optimizing on-page SEO to help my clients rank higher. In recent years items like user experience and expert on-page content have become more important in Google's algorithm, optimising these can really gain significant competitive advantage.
Throughout my 10 year career in gaming SEO, I've first hand experience of the crazy challenges and opportunities in this industry. I’d argue it’s one of - if not the most - dynamic industries going but it keeps things interesting.
Outside of work, I'm a crypto enthusiast and cat lover (don’t judge).
Hello Dear,
I am Andy. I'm providing guest posting on high quality websites. Here are some websites please check it out.”
Only teasing. Having helped casino and sports betting sites build links in global markets for nearly 8 years, I've seen it all (not to mention receiving 100,000 emails like the one above). In 2025, Google is once again all about authority and your site's link profile is the most important ranking factor. I’ve experience in helping some of the world's leading gambling sites secure links across Europe, the Americas, Asia and Africa. But more importantly, we place the right sort of links that build genuine authority within the industry. I pride myself on being the complete opposite of those spammy link builders. I like to build trust with my clients by working hard, being honest and making their lives easier.
When I'm not at work, I'm a season ticket holder at Man United, just so I can watch the great empire crumble before my eyes.
SEO pricing varies widely, depending on the market and investment needed to compete in links and content. A high-quality agency typically charges £5k and £50k per month.
The cost depends on factors like your website’s size, keyword competition, and the level of PR and outreach involved. While some agencies offer SEO for as little as £1,000 a month, lower prices often mean fewer resources dedicated to real results. In SEO, you’re not just paying for a service—you’re investing in long-term growth.
SEO takes time—there’s no shortcut to the top.
From our 11 years of experience, new casino sites can start ranking for keywords within 90 days. Reaching the top of page one, however, depends on keyword competition, consitnt high-quality content, and strong backlink building and consistent investment. With the right approach, expect meaningful results in 6–18 months.
If you’re serious about boosting your gambling site’s rankings, hiring a specialist casino SEO agency is a smart move. While many marketing agencies offer SEO, a dedicated gambling SEO agency brings the industry expertise needed to create targeted strategies that deliver real results.
Link building remains the most important factor in SEO, especially for gambling sites. Backlinks act as votes of confidence, signaling to Google that your site is trustworthy and authoritative.
While Google has adjusted its algorithms to combat spammy links, high-quality backlinks are still crucial for ranking. The key is using the right strategy—working with a specialist gambling SEO agency that thoroughly vets paid links and complements them with organic, high-authority backlinks through data-driven PR and valuable content. Without strong link building, ranking on page one is nearly impossible.
Gambling SEO comes with big challenges—Google’s ever-changing algorithms, strict gambling regulations, intense competition, and black-hat SEO tactics that can harm rankings.
A specialized casino SEO agency is worth the investment if you’re serious about ranking higher. They stay ahead of Google updates, navigate industry regulations, and implement ethical (white-hat) strategies that drive long-term success. In a competitive space like iGaming, having expert guidance makes all the difference.
What is Domain Authority? what does it actually mean for iGaming sites? And should you be prioritising it in your SEO strategy?
Essential tips for gambling websites to stay compliant and competitive.,,,
How strategic link-building can significantly enhance your gambling site's rankings...
Key trends and techniques for staying ahead in the competitive gambling market...
Essential tips for gambling websites to stay compliant and competitive.,,,
Key trends and techniques for staying ahead in the competitive gambling market...
Whether it’s what you want to hear or not, our team deliver no-bs feedback so your time and budget is used effectively
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